Joe Carter
Ranch Manager and Landowner. After a corporate career traveling around the world as a partner in large IT consulting firm, Joe has returned to the family ranch. In addition to managing the ranch, he’s pursuing other ranch-based entrepreneurial ventures.
Bobbie Carter
Garden Manager. A pediatric physical therapist by day, Bobbie manages our greenhouse and other photosynthetic assets on weekends.
Kaea Takushi Carter
Garden Manager. As a native of Okinawa Japan, Kaea is in charge of converting our pastures into a West Texas version of a Japanese garden.
Joe Carter
Ranch Foreman. As of April 2025, Reed is a US Marine Corps Captain stationed in Okinawa Japan. He will be joining us on the ranch in 2026 to help run day-to-day ranch operations and pursue other entrepreneurial ventures.
Reserved for Future Team Members
Jim McCoy
Consultant and Wildlife Manager. Having operated the ranch with our sister (now deceased) for many years, Jim knows the ranch like the back of his hand. He now assists us with wildlife and hunting management.
Tim Carter
Consultant and Landowner. Having spent much of his early life working cattle, building fence and hauling hay, Tim is a good source of guidance on our ranching strategy. Also, he owns a Model A.
Wade Fullingim
Heavy Equipment Operator & Landowner. As a jack-of-all-trades commercial pilot, welder, fencing contractor, land clearing contractor and professional dance instructor, Wade’s talent stack is a major contribution to the ranch. If he doesn’t know how to do it, he can figure it out.
Lisa May
Graphics Consultant and Landowner. As a professional digital media and exhibits designer, Lisa ensures that our internet & media presence does justice to our underlying substance.
Wile E.
Head of Ranch Security. For a trailer park rescue dog, Wile E. has a lot of class. She’s a German Shepard/Husky mix. We don’t get a lot of human intruders at the ranch, but Wile E. stays plenty busy keeping possums and skunks out of the dog and cat food. She has been known to chase our local chaparral birds on occasion.
Luna
Ranch Security Deputy. Luna is a Catahoula Cow Dog. She hails from Muskogee Oklahoma, but we don’t hold that against her. If you spot her cruising your neighborhood in her red pickup truck/dog house, confiscate her car keys and bring all small furry animals indoors.
Shogie
Sultan of the Ottoman Empire. Shoga is Japanese for Ginger. As a ginger supremacist, Shogie thinks he’s entitled to run the place. It’s easier for all concerned if we let him continue to think that.